Stop losing leads with this one advertising mistake!
23 Sept 2024

A good 99% of business owners are wasting money with their ads. Every day, more and more people fall into the trap of thinking they’ve made an effective ad, but they miss one key element that destroys the ad instantly.
After I learned this tip, my ads instantly changed from spending 4 hours just to make an unclear, confusing ad into making an easy, simple, and converting ads in minutes.
Follow closely on what I’m about to tell you and your ads will be quicker, better and less stressful to make. Your ads will also experience the exact same upgrade as mine did. Let’s get into it.
The “Goldfish” Problem
Have you ever had an ad that really piqued your interest, but you didn’t know what to do next? Instead of buying, did you just lose interest and just keep scrolling?
This is referred to as The Goldfish problem. This is a very common mistake that I‘ve seen in a good 90% of Meta Ads.
The ad can be rock-solid, but if people don’t know what to do next? Confusion kicks in and you can consider your ad useless.
The most common reason interested buyers don’t convert is because they are confused on what the ad is about.
You could have the strongest lead, someone who is super interested in your product, but if they get 1% confused, they get “Goldfish brain” and vanish.
Most Meta ads are losing money just like that.
Losing potential customers like this can be a huge issue. One or two leads might not be a big deal, but in the long run, it might be the decider if your business can stay afloat or not.
If you confuse a customer, even in the slightest, Then you’re essentially spending tons of money and time making this ad and it doesn’t even bring you profit.
Not an ideal outcome if you ask me.
Introducing, a “CTA” to solve the Goldfish Brain pandemic
With a CTA (Call to Action), you won’t have to worry about losing leads ever again. Let me show you how it works.
A CTA is always at the end of the ad. It’s the last thing you read. It’s the part of your ad that gets them to DO something.
Sounds important, right? Lemme show you how to use it correctly so you never lose leads ever again.
At the end of your ad, instead of saying something vague and boring like “Call us now!” or “Email us at example@gmail.com!”, Try something more specific instead. Here are some good examples:
Call us at 123-456-7890 and we’ll personally drive out to your house and give you a free quote on your roof today!
Want a free Karate lesson? Fill out our quiz at example.com to see which class is best for you!
Email us today at Blake@trisulMarketing.com and I’ll personally give you a free full analysis on your marketing. No cost. No obligation. (Oh hey, it’s mine!)
Ask yourself this: would you rather buy from the CTA that says “Call now!”, Or one of the examples I just listed.
Pretty obvious, right?
After all, even if you took action, you would just be confused the whole time, and most likely never end up buying. Confused leads are never converting leads.
The best thing to do is just use a descriptive CTA and you don’t have to worry about future customers being confused with your ads ever again.
Talk soon,
Blake
P.S. Not sure what to put in your CTA? Do this:
Get in touch with us today. If we’re a good fit, I will personally take a look at your company and your marketing, then we would hop on a call and I would explain in depth how we can improve your CTA’s, ads, and your overall business.
No cost, no obligation. ⠀
If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics. ⠀
Sounds good? Then fill out this form: TrisulMarketing.com/free-marketing-analysis