When Marketers Need More Clients, This Is What They Do
21 Dec 2024
I’m gonna be honest with you.
My last post converted 0 people.
Not a single form was filled out.
Zero DM’s.
Plenty of eyes, but zero buys.
It took a lot of thinking, but I finally figured out why my ads didn’t convert.
I fell into the trick I see ALL over the internet now, and it’s costing them thousands of dollars.
I had the wrong goal with my post. I was attracting VIEWS, not buys.
Views are great, and we do need them. But views don’t pay the bills, so don’t focus on getting as many views as possible, focus on getting BUYS instead.
Here’s the problem: Getting people to take that final leap of faith is HARD
If you’re a high-ticket business, you can’t just put an offer in front of their face and expect them to buy. You have to build a relationship with them first.
This is why we use a LEAD MAGNET
Lead magnets are simple: they filter out the bad leads that most likely won’t even convert, and keep the ones that are ACTUALLY going to buy.
It might give you less leads, but those leads are WAY more likely to actually convert and not just waste your time.
“Ok but how do I MAKE one?”
How to Make a Leadmagnet So Good People Are Forced to Say Yes to It
The mistake I made with my last post is I didn’t know what the GOAL of the ad was.
I didn’t know what the ad was trying to get customers to DO.
That’s why I didn’t get any sales, nobody said yes because they didn’t know HOW to say yes
If your ad doesn’t generate leads, it’s sure that it isn't going to generate sales. Your ads should be MAKING you money, not taking it.
The secret sauce to a successful lead magnet is making the process easy to do.
Clicking a link for a free guide is super easy to do. It takes like 5 seconds.
Filling out your address, credit card, and social security for an Instagram DM? Not so easy.
The best way to ease the lead gen process is to be super specific in what you’re offering. Make sure you put the right lead magnet to the right audience.
You wouldn’t teach “how to replace a roof” if you’re selling roof install. That just doesn’t make sense.
Your lead magnet needs to move the needle forward, getting them one step closer to buying.
Sure, you might lose a few views or likes from people who were never interested in the first place, but I can guarantee that the leads you do get from your ads are WAY more likely to actually buy.
Once you start filtering out the bad leads and keeping the good ones, be ready for a tsunami of clients to start heading your way.
Talk soon,
Blake
P.S. Having trouble crafting the right lead magnet
Get in touch with our agency today. If I think we’re a good fit, I will personally look through your ads, see how I would improve them, then setup a call to see how we can start squeezing the most money from your ads.
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